Why You Need Facebook Lists

Recently I was corresponding with a friend who, like me, uses a facebook fan page to promote his website. While discussing his strategy it became apparent why you really need to use facebook Lists to organize your friends, whether you have a fan page or not.

While you could let your fans accumulate through their own volition, you can accumulate fans much faster if you Friend prospective fans and then invite them. But having many friends has its drawbacks, even for those whose Friends are legitimate, which is not necessarily the case when you’re using facebook as a promotional tool.