
Obviously reading to your kids is important. I think it might be the single most beneficial thing a parent can do boost their learning. After all, reading is the foundation from which practically all other learning depends. Reading to your kids is like feeding them vegetables. You don't have to do it, but...
Plus when you're reading to your kids you get to snuggle up with them for practically however long you want. (Okay, maybe reading to your kids isn't exactly like feeding them vegetables.) But that's all besides the point...
When I considered reading it to myself, it reminded me of going to the movies by myself. While there's nothing wrong with going to the movies by yourself, and I've watched many movies by myself, I certainly prefer going with a friend. Not only do I enjoy being able to discuss the movie afterwards, but during the movie I like the feeling of having someone else to share the adventure with. I feel the same way reading a story, but even more so, since the adventure in a book will last far longer than one in a movie. If I'm going to go on some imaginary adventure, why wouldn't I want to take my kids along for the ride. The prospect feels less fulfilling.
Check out some of the books I've read with Eason and Andrea.
Jamie Zibulsky, author of Book Smart: How to Develop and Support Successful, Motivated Readers makes the case for reading to your infants.

We just started, but so far we're all engaged and it sounds like it's going to be very exciting, and probably very emotional as well.
Here's the audio from The Leonard Lopate Show:
[Update 11/23/2013] We finished reading it.